Direct mail når det er bedst!

En lokal porsche forhandler i Toronto har gennemført en genial direct mail kampagne, som mange virksomheder kan lade sig inspirere af. Læs med videre og bliv klogere på hvordan forhandleren konverterede 32% af alle direct mail modtagere i et velhavende kvarter, til en prøvetur i en Porsche. 

Følgende video siger det hele:

 

“To support the campaign line “It’s Closer Than You Think,” the agency loaded a production van with desktop printing gear, parked a gleaming white Porsche 911 in front of monster homes and created custom direct mail pieces that made it look like the homeowner’s (presumable) dream car was parked out front.

The idea may seem a little bit creepy, what with a marketer stalking and photographing your house with the aim of having you drop well over 100 Gs on a vehicle and all. But it seems the targeted didn’t mind: 32% of those who received the piece of mail booked a test drive online, a remarkable result for direct.”

Læs mere på http://www.fastcocreate.com/.